Equinox Charter
Equinox Charter

Equinox Charter announce Rough Guides collaboration

Global touring clients will now benefit from having bespoke Rough Guides accompanying their flight brief when booking with Equinox Charter.

London, 3 April 2024 - Equinox Charter, specialists in aircraft charter for the music and entertainment industry, are proud to announce a unique collaboration with global travel authority, Rough Guides.

Renowned for their straight-talking and user-friendly travel insights, Rough Guides will now offer bespoke travel companions for touring artists booking with Equinox.

This unique collaboration, an industry-first, establishes Equinox Charter as the first private charter company to offer localised insights as part of passengers’ flight briefs.

When booking tour transport through Equinox Charter, artists and their teams can receive a personalised Rough Guide along with their itinerary. This will come in both printed form, to peruse in flight, and a handy digital version for quick reference on the go - saving time on local research and unveiling hidden gems from local experts at each destination.

“We’re delighted to work with the Rough Guides team on this unique and highly useful proposition. We pride ourselves on delivering added value and a service that goes above and beyond, so being able to offer personalised Rough Guides to make our clients’ tours more enjoyable is something we’re all pleased to be involved in.”

Giovanni Manzella, Equinox Charter Operations Manager.

For live music touring clients, these bespoke guides are designed for the entire touring team. Packed with practical recommendations and insider tips for both the A and B party, they include custom recommendations to elevate the touring experience and make the most of any precious downtime.

Each meticulously researched guide offers artist and tour crews recommendations for making the most of each destination. Prepared for each tour stop, the guides feature varied suggestions such as local eateries, hidden music venues, record stores, fun activities, spas, secret vantage points, iconic landmarks and cultural experiences available nearby. Useful amenities such as dry cleaners and instrument repair facilities are also included.

“This is a great idea. Any time-off on tour is to be enjoyed, so having an independent, bespoke reference guide is invaluable to minimise faffing about and maximise finding the good stuff. My only complaint is that no-one thought of this before.”

Ade Bullock, Tour Director for Robbie Williams.

The customised Rough Guides will consider the specific preferences of artist and touring parties and the precise location of hotels on each tour stop, ensuring recommendations are interesting, location-specific and practical, delivering essential information at each destination without the overwhelm.

“Rough Guides are really excited about working with Equinox Charter on the creation of bespoke travel guides for their touring clients. Each guide features inspiring content in an easy-to-digest format, tailored to the individual needs and interests of Equinox clientele, so they can make the most of their visit - however long - and experience each destination in their own way.”

Rachel Lawrence, senior editor at Rough Guides.

The bespoke travel guide service is a new addition to a suite of extra benefits Equinox Charter is proud to offer. These include Equinox’s generous reward programme ‘Beyond', the company’s innovative Sustainability Initiatives, and the assurance that comes from having ARGUS certification, the highest, most widely respected mark globally for safety and service in aviation charter.

“The collaboration with Rough Guides to create customised touring companions demonstrates Equinox Charter’s commitment to delivering on added value. The company remains dedicated to setting the highest standards in safety and personalised service in the charter industry.”

Elliot Bottomley, Managing Director of Equinox Charter.

For more information about tailored Rough Guide editions, please contact sales@equinox-charter.com or call +44 (0) 207 153 6005