BackThe Role of a Broker
Private air travel is about efficiency, reliability, and a seamless experience. While booking directly with an operator is an option, working with a charter broker simplifies the process, optimises cost, and ensures a personalised approach. Acting as an intermediary between travellers and operators, a good charter broker will help secure the best aircraft, ensure all round-service, adding value and turning private travel into an enjoyable experience.
Breaking the Broker Misconception
The word “broker” sometimes carries a negative connotation, implying an unnecessary middleman. In industries like property or finance, brokers can be viewed as an extra layer of cost or complexity. Some operators market directly to clients, suggesting that bypassing a broker saves money which can of course be the case, if a client will accept the uncertainty.
A charter broker arranges private flights by sourcing aircraft from a network of certified operators and should add value rather than cost. Unlike aircraft operators with a limited fleet, brokers have access to a broad global marketplace, allowing them to find the most suitable option for each trip. A good charter broker leverages their market knowledge, negotiates improved rates and manages the intricate details of the flight itself.
Some of the key benefits of working with a charter broker include:
1. Unmatched Choice
Brokers provide access to a vast global fleet rather than being limited to a single operator’s aircraft. Whether you need a light jet for a short-haul trip, a long-range aircraft for international travel, a cargo plane or even a helicopter, brokers match the right aircraft to your exact requirements. At Equinox, we believe in empowerment of choice, providing up to 6 aircraft for consideration.
2. Expert Guidance for Informed Decisions
Chartering an aircraft can no doubt be a significant investment, so making the right choice is crucial. A knowledgeable broker provides expert insights surrounding aircraft performance, safety standards, airport limitations and regulatory compliance—ensuring every client decision regarding aircraft / operator choice, is well-informed.
3. Cost Savings & Competitive Pricing
Brokers compare multiple operators, negotiate pricing, and identify cost-saving opportunities such as empty-leg flights. By leveraging their market expertise, they secure better deals without compromising safety or quality. We have some clients who offer flexibility with their travel dates – this allows us to focus on utilising empty sectors and make significant savings. Cost savings are made through efficiency and rather than offering lowest market price options, we’ll explore creative ways to combine commercial and private options, or we might suggest different aircraft size/ type to get the job done safely and on budget.
4. Personalised Service & Tailored Experience
No two travellers are alike. Brokers ensure every detail aligns with client requirements—from departure flexibility and in-flight amenities, catering and drinks, to seating configurations and pet-friendly options. Equinox Charter have a dedicated Charter Operations team that are experts in providing the added touch to a flight, wherever it is undertaken in the world.
5. Time-Saving & Stress-Free Booking
Every element of the charter process can be time consuming and overwhelming. A broker takes care of everything, allowing clients to focus on their travel plans without the hassle.
6. Rapid Response & Last-Minute Charter Solutions
At Equinox, we love an urgent ‘go now’ request. Whether it’s a last-minute booking or an unexpected itinerary change, we move quickly to source aircraft, coordinate with operators, and ensure everything runs smoothly. Sometimes, we’ll work with our sister company and combine our creative thinking to provide quick solutions utilising private and commercial aircraft.
7. High Safety Standards & Operator Vetting
Safety is paramount in private aviation, and we prioritise safety over anything else. Brokers should work only with certified operators who meet strict industry regulations, vetting aircraft operating certificates, crew experience, and safety records for added assurance
8. 24/7 Support & On-the-Ground Problem Solving
We’re not naïve to the challenges in aviation. As a broker, we provide around-the-clock assistance, managing schedule changes, alternative flight arrangements and operational issues. At Equinox, we pride ourselves on proactive communication, keeping clients informed every step of the way.
9. Additional Services
Beyond flight booking, brokers may arrange ground transport, catering, additional on board extras and much more - elevating the entire travel experience. We believe this aspect of service is vital – our Operations team engages with clients on booking in a ‘discovery session’ where every aspect of the charter (and beyond) is covered.
10. No-Obligation Consultation & Support
A good broker acts as a trusted advisor, offering guidance without financial commitment. Many clients, including those in music and entertainment, require flight cost estimates for business decisions. A professional broker understands this and provides insights without continuous follow-ups.
At Equinox Charter, we excel in all of this. We are way more than just a booking service and clients will notice this from our initial consultation, we are our clients’ partners. With our expert industry knowledge, a commitment to and delivery of exceptional service, we make the role of the broker undeniable.